April 14, 2026 Happy Tuesday, today's smart brevity count is: ~1600 words, ~6 mins. Edited by Nils Koppelmann. This week's focus: The most common source of dysfunction in experimentation teams isn't bad methodology — it's unclear ownership. In today's newsletter, we will go over: Strategic: The roles your experimentation team actually needs Your new job in experimentation? Events Excited? Read on. 1 big thing: The Roles Your Experimentation Team Actually Needs Strategic Insights for...
6 months ago • 3 min read
April 7, 2026 Happy Tuesday, today's smart brevity count is: ~1700 words, ~7 mins. Edited by Nils Koppelmann. This week's focus: There's no perfect experimentation org structure — but there is one that fits you. In today's newsletter, we will go over: Strategic: The org structure question everyone gets wrong Tactical: Which model fits you right now? A 5-question diagnostic Your new job in experimentation? Events Excited? Read on. 1 big thing: There's No Perfect Experimentation Org Structure....
6 months ago • 6 min read
January 7, 2026 Happy Tuesday, today’s smart brevity count is: 453 words, 4.18 mins. Edited by Nils Koppelmann. This week's focus: Set the record straight with strategic experimentation In today's newsletter, we will go over: Strategic: Kicking off the new year in experimentation Can you guess the results of these 9 A/B-Tests? Your new job in experimentation? Events in 2026 Link Lowdown Excited? Read on. 1 big thing: Kicking off your (new) experimentation program "New year, new you" – with...
9 months ago • 2 min read
December 16, 2025 Happy Tuesday, today’s smart brevity count is: 1035 words, 3.25 mins. Edited by Nils Koppelmann. This week's focus: Experimentation as an operating system In today's newsletter, we will go over: Strategic: Experimentation as an operating system Your new job in experimentation? 2025 is a wrap – recap + lookout Excited? Read on. 1 big thing: Why your experiment wins aren't sticking (and it's not the platform's fault) Strategic Insights for Experimentation Leaders I've been...
10 months ago • 4 min read
November 18, 2025 Happy Tuesday, today’s smart brevity count is: 428 words, 3.25 mins. Edited by Nils Koppelmann. This week's focus: Why Most Experiments Don't Move the Needle In today's newsletter, we will go over: Strategic: The Misalignment Tax Your new job in experimentation? Upcoming events in 2025 Excited? Read on. In the last edition, I shared how to build experimentation systems. Today, I want to tackle a different problem: 85% of experiments aren't connected to business goals. You...
11 months ago • 2 min read
September 16, 2025 Happy Tuesday, today’s smart brevity count is: 871 words, 6.5 mins. Edited by Nils Koppelmann. Today's theme: Building and Sustaining Experimentation Systems In today's newsletter, we will go over: Strategic and tactical guide on how to build and sustain experimentation systems Your new job in experimentation? Upcoming events in 2025 Excited? Read on. 1 big thing: Building and Sustaining Experimentation Systems: A Strategic and Tactical Guide Strategic Insights for...
about 1 year ago • 3 min read
August 19, 2025 Happy Tuesday, today’s smart brevity count is: 756 words, 5.5 mins. Edited by Nils Koppelmann. Today's theme: Growing Adoption In today's newsletter, we will go over: Strategic: Structuring Experimentation for Impact Tactical: Case Study on Celebrating Experimentation Your new job in experimentation? Upcoming events in 2025 Excited? Read on. 1 big thing: Structuring Experimentation for Impact: Moving Beyond the Flywheel Strategic Insights for Experimentation Leaders...
about 1 year ago • 3 min read
August 13, 2025 Happy Tuesday, today’s smart brevity count is: 523 words, 4 mins. Edited by Nils Koppelmann. Today's theme: Take a beginner's mindset In today's newsletter, we will go over: Strategic & Tactical: Take a beginner's mindset Your new job in experimentation? Upcoming events in 2025 Excited? Read on. 1 big thing: Take a beginner's mindset Strategic Insights for Experimentation Leaders "It is impossible to get better and look good at the same time. Give yourself permission to be a...
about 1 year ago • 2 min read
August 05, 2025 Happy Tuesday, today’s smart brevity count is: 589 words, 4 ½ mins. Edited by Nils Koppelmann. Today's theme: The Experimentation Maturity Gap In today's newsletter, we will go over: Strategic: Why Team Maturity ≠ Organizational Maturity Tactical: From IC to Experimentation Org Your new job in experimentation? Upcoming events in 2025 & 2026 Excited? Read on. 1 big thing: Why Team Maturity ≠ Organizational Maturity Strategic Insights for Experimentation Leaders You can have...
about 1 year ago • 3 min read